Otago Polytechnic have a micro-credential product called EduBits that they developed but were struggling to display a clear understanding of their offerings and improve interaction with their website. They wanted to focus on the two distinct user experiences (individuals and business).
We started with a landing page for first time users that would send them on the right user experience. I developed a graphic look based on the shape of the EduBit badge and used different colours and icons for each type of user. I used more icons to quickly break down the benefits and process for each audience and added user examples so people could see how it would relate to them.
Go to Edubits.nz for the full experience.
