Business South is a relatively new entity born from the amalgamation of two previous organisations providing support, advocacy and advice to businesses of all sizes in the Southern region of New Zealand. The brand had been pulled together in some haste and only had a logo and colour palette of dark blue and maroon. They asked me to provide a direction forward, clarity around use of the brand, and to create templates for collateral. While they didn’t want to redo the logo totally (as it was still becoming established), changing the colour palette to lighter blues and greens and refining the logo icon allowed me to come up with something a bit more fresh and modern, which better reflects the new organisation. I also added a graphic shape (drawn from the logo icons angles) that could tie collateral together and provide a bit more visual punch.
Brochure cover
Business cards front and back
Quarterly Survey online campaign
Annual Report 2023 spreads
The website was already established and just needed cosmetic updates so I concentrated on creating a detailed brand guideline document that provided instructions on how and where to use the brand. I created corporate stationery, event banner templates, social media templates, brochures and presentations. I've also produced their Annual Report for the last 3 years (above right).
