Future Skills Academy has been a client for a few years and I had previously worked with them on a brand refresh. In 2021 they decided to revisit the website design and I suggested that we try and develop the brand's personality a bit more. While the logo remains the same, I added a background pattern to represent their location and the cultural diversity of their students. There is also a new tagline 'Your future, your skills, along with a new font (Omnes). I wanted to add some curved elements as a way of softening the hard edges we see in a lot of website and online design. The curve contains the pattern with a gradient of the brand colours behind it and is mainly used for headings. We've also added some oranges and a yellow to the brand colours to warm the palette up.
Prospectus 2022
Even in the digital age prospectuses are still very sought after to help prospective students find the right programme for their needs. This one is available online and in print. We used the different study area styles and colours we developed for the updated website and added more information about services and support.
Website update
Future Skills undertook research on their previous site and we used it to identify the drivers for the new website update. Research showed more users accessing the site via mobile and tablet devices so we started again on layout and navigation (as the site had grown and spread out) and focused on delivery to smaller screens. All of the content was rewritten to be simple and to the point. We also needed to create better access to the different study areas and programme information. The site is a work in progress as we add new functionality and streamline processes. Check it out at futureskills.co.nz
